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English for Doing Business in Asia - Speaking HKUST

Enrollment in this course is by invitation only

About This Course

The use of English for doing business in multinational settings is a fact of life for many business people. As Asian economies expand and become more involved in the global economy, a lingua franca – a language used to communicate among groups of people who do not share a mother tongue – is needed to exchange information. This course has two goals. The first is to introduce non-native speakers of English to methods for developing spoken English language and communication skills for doing business in Asia. The second is to examine the impact of interculturality and globalization on English communications. By exploring and participating in a business simulation set in Asia, you will develop the principal skills for effective communication in English when conducting business in China and other Asian countries.

What you'll learn

  • Pronounce sounds clearly and use rhythm appropriately and persuasively
  • Identify the purpose of an oral presentation to meet the audience’s needs
  • Organize an oral presentation to suit the audience and purpose
  • Deliver an informative and a persuasive presentation to discuss a topic relevant to a business context in Asia
  • Develop an understanding of cross-cultural issues, style, and genre for business communication purposes

Course Staff

Course Staff Image #1

Sean McMinn

Sean McMinn is a Senior Instructor in the Center for Language Education at the Hong Kong University of Science and Technology. He teaches undergraduate English courses in Business Communications, speaking, and writing. His professional interests include integrating technology into the language learning curriculum, social media and blended learning. Projects in the past have included embedding social networks, wikis, blogs, and podcasts into various language courses. He won a Teaching Innovation Award for his work with podcasts and education at HKUST in 2007 and has presented at international conferences on the subjects of social media and education, and second life and intercultural literacy.

Course Staff Image #2

Delian Gaskell

Delian Gaskell is an Instructor in the Center for Language Education at the Hong Kong University of Science and Technology. She teaches and coordinates undergraduate courses in Business Communications and writing. Her professional interests include blended learning, computer-aided language learning, the use of ‘flipped’ classrooms, corpus linguistics and discourse analysis.

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